C · M · G Growth Proposal · June 2026
For CMG Custom Builders

Keep the
pipeline full.

A steady flow of the right projects, reaching you first.

Prepared for Kevin Lightbody
Owner, CMG Custom Builders

Targeted direct mail, email nurture, and a website we manage, run end to end by Quinn Labs.

Prepared by
Expert Design & Build Bay Head · Charleston
C · M · G The Program · How It Works
Lead Generation For Custom Home Builders · By Quinn Labs

You don't need more leads.
You need the right few.

CMG builds a handful of extraordinary homes a year, and the work sells itself once you are in the room. The hard part is making sure the few people ready to build a new shore home or renovate the one they have reach you first, and that the ones who are not ready yet still think of CMG by name on the day they are. This program does exactly that, run end to end by one hands-on partner with AI doing the work of a team.

Four Parts, One System
01Reach

Two lists, two messages: North Jersey buyers in towns like Summit and Chatham ready to build at the shore, and Monmouth and Ocean homeowners ready to renovate.

02Nurture

Nobody decides to build a custom home the week the mail lands. Email keeps CMG in front of every homeowner who raised a hand, for the months it takes them to be ready.

03Capture

A mobile-first site in your brand, already built, that turns every bit of interest into an inquiry you can actually see.

04Website

We manage and optimize your web presence and capture pages, so nothing leaks and the site keeps converting between campaigns.

A Targeting Example · Renovation
26,137Monmouth County homes
7,074Ocean County homes
33,211prime renovation candidates

Pulled straight from the county tax rolls we hold in-house: every home built between 1950 and 1990 now assessed above $800,000. Established houses, serious equity, and the owners most likely to fund a major renovation. We narrow that pool to the exact towns and streets CMG wants.

We can also target by House value vs. land value (a dated home on a premium lot) · Second-home owners · Years in the home · Homes now worth far more than the owner paid · Lot size · Home style (ranches and capes ready to expand)
Sample Postcards · designed in your brand
Two sample CMG postcards, one for new builds and one for renovations, designed in the CMG brand
Two audiences, two messages · new custom homes and renovations
The Landing Page · where every piece points
cmgcustombuilders.com
CMG landing page experience, built in your brand
The landing page every piece points to, built in your brand View the live demo →

Built In Your Brand We tailor the message and the list to each. A new shore home for affluent North Jersey buyers in towns like Summit and Chatham, a renovation for established Monmouth and Ocean homeowners. Every piece is custom designed, printed, mailed, and tracked, then points to a capture site built in your brand.

C · M · G The Investment · What's Next
The Investment

Three ways to start.
One simple yes.

Pick the level that fits the year. Every tier runs both campaigns, new shore-home buyers sourced from North Jersey and renovation clients across Monmouth and Ocean, to keep your pipeline full. All-in: custom postcard design, print, postage, and tracking, plus email nurturing and marketing. Higher tiers include website management. No long contract and no surprises.

  Foundation
$5,000 / yr
2,000 postcards / yr
just $417 / mo
  • New-build + renovation, one campaign
  • Custom design, print + postage
  • Email nurturing + marketing
  • Inbound lead capture + reporting

ExampleShore-home builds for Chatham buyers + Bay Head renovations. ~2,000 homes.

  Program
$10,000 / yr
4,000 postcards / yr
just $833 / mo
  • New-build + renovation, multiple campaigns
  • Design, print, postage + tracking
  • Email nurturing + marketing
  • Prospect nurture + reporting

ExampleShore-home builds for North Jersey buyers + local renovations, ~2,000 homes reached twice.

  Signature
$15,000 / yr
6,000 postcards / yr
just $1,250 / mo
  • New-build + renovation, year-round
  • Design, print, postage + tracking
  • Full nurture + quarterly strategy
  • Website management, full hands-on

ExampleBoth lists in full, ~3,000 homes, year-round.

  Custom
Let's talk
Any volume
Tailored to CMG
  • Built around your goals
  • Any mix of mail, email + web
  • New builds, renovations, or both
  • Scaled to your towns + budget

ExampleSized to your plan, any town mix.

These are the plans our clients choose most, and every one bends to fit. Pick a lane or build your own.

Postcards count pieces mailed, not households. Mail works through repetition, so each home hears from CMG a few times. That is why a tier reaches fewer homes than its postcard count: 4,000 postcards is roughly 2,000 homes, reached twice.

Every tier is all-in. Custom postcard design, printing, postage, shipping, mailing, tracking, and ongoing optimization, plus email nurturing and marketing, are all included. Any mail beyond the volume shown is quoted at cost, never marked up.

All three tiers are annual programs (shown as a monthly for reference). Higher tiers include website management. No long contract, cancel anytime.

Putting It In Perspective

One new custom home is roughly half a million dollars in gross profit to CMG. The program is a fraction of a single win, and it pays for itself many times over the first time it brings one in.

To Begin A quick yes,
and we are off.
On the go-ahead, I will have the first target list and creative direction back to you within two weeks, and the first campaign in market shortly after.
CMG Custom Builders
Bay Head, NJ · Charleston, SC
cmgcustombuilders.com
Prepared by Quinn Labs AI
Brendan Quinn · Manasquan, NJ
June 2026