C · M · G
Growth Proposal · June 2026
For CMG Custom Builders
Keep the
pipeline full.
A steady flow of the right projects, reaching you first.
Prepared for Kevin Lightbody
Owner, CMG Custom Builders
Targeted direct mail, email nurture, and a website we manage, run end to end by Quinn Labs.
Prepared by
Expert Design & Build
Bay Head · Charleston
Lead Generation For Custom Home Builders · By Quinn Labs
You don't need more leads.
You need the right few.
CMG builds a handful of extraordinary homes a year, and the work sells itself once you are in the room. The hard part is making sure the few people in your towns ready for a new custom home or a major renovation reach you first, and that the architects, designers, and agents who refer those projects think of CMG by name. This program does exactly that, run end to end by one hands-on partner with AI doing the work of a team.
Four Parts, One System
01ReachTargeted mail into the households in your towns ready for a new custom home or a major renovation, with the message tailored to each.
02NurtureEmail that keeps CMG top of mind with warm prospects and the architects, designers, and agents who refer the builds worth having.
03CaptureA mobile-first site in your brand, already built, that turns every bit of interest into an inquiry you can actually see.
04WebsiteWe manage and optimize your web presence and capture pages, so nothing leaks and the site keeps converting between waves.
Two audiences, two messages · new custom homes and renovations
cmgcustombuilders.com
Built In Your Brand
We tailor the message to the prospect: a new custom home for land and tear-down owners, a renovation for long-time homeowners. Every piece is custom designed, printed, mailed, and tracked, then points to a capture site built in your brand.
The Investment
Three ways to start.
One simple yes.
Pick the level that fits the year. Every tier is all-in: custom postcard design, print, postage, and tracking, plus email nurturing and marketing. Program and Full Shore are annual programs that also include website management. No long contract and no surprises.
Test
$5,000
2,000 postcards
One-time test
- One priority town, single wave
- Custom design, print + postage
- Email nurturing + marketing
- Inbound lead capture + reporting
Recommended
Program
$10,000 / yr
4,000 postcards / yr
just $833 / mo
- Three to four towns, multiple waves
- Design, print, postage + tracking
- Email nurturing + marketing
- Website management included
Full Shore
$15,000 / yr
6,000 postcards / yr
just $1,250 / mo
- All your towns, year-round
- Design, print, postage + tracking
- Full nurture + quarterly strategy
- Website management, full hands-on
Custom
Let's talk
Any volume
Tailored to CMG
- Built around your goals
- Any mix of mail, email + web
- New builds, renovations, or both
- Scaled to your towns + budget
These are the plans our clients choose most, and every one bends to fit. Pick a lane or build your own.
Every tier is all-in. Custom postcard design, printing, postage, shipping, mailing, tracking, and ongoing optimization, plus email nurturing and marketing, are all included. Any mail beyond the volume shown is quoted at cost, never marked up.
Program and Full Shore are annual programs (shown as a monthly for reference) and include website management. Test is a one-time launch. No long contract, cancel anytime.
Putting It In Perspective
One new custom home is roughly half a million dollars in gross profit to CMG. The program is a fraction of a single win, and it pays for itself many times over the first time it brings one in.
To Begin
A quick yes,
and we are off.
On the go-ahead, I will have the first target list and creative direction back to you within two weeks, and the first wave in market shortly after.
CMG Custom Builders
Bay Head, NJ · Charleston, SC
cmgcustombuilders.com
Prepared by Quinn Labs AI
Brendan Quinn · Manasquan, NJ
June 2026
